Head of Product Marketing

The mission of our Marketing & Markets department is to build the Kiwi.com brand – increasing awareness, consideration, engagement and purchase. We are developing unique benefits for our customers and are now building new communication channels and campaigns to engage our prospects and customers.
The Head of Product Marketing will work with the Commercial and Product Teams to translate Kiwi’s existing and new product and tech innovations into marketable benefits and USPs that are integrated into campaign plans. They will communicate and cascade the answers to ‘why should a customer buy from Kiwi.com and not from one of our competitors’, initiate and define marketing team requirements for new propositions, functionality and automation, securing their delivery, launch and ongoing improvements.

    What will you do:

  • Work with Product teams to translate Kiwi.com features and innovations into customer benefits and USPs, cascading these to the Commercial teams and ensuring they are integrated into campaigns and touchpoints.
  • Plan and document marketing needs for propositions, functionality and automation – produce use cases, research competitors and the wider market and communicate requirements to relevant product teams and stakeholders.
  • Develop business cases and justification to support internal development or external solutions.
  • Provide effective contribution to Kiwi’s product and technology roadmap reflecting the commercial requests, their expected contribution and prioritization.
  • Provide effective input on proposed new products and features from both a customer and commercial perspective.
  • Ensure cross-team cooperation and communication between teams and key stakeholders.
  • Requirements:

  • Solid experience in Product Marketing in a B2C environment; demonstrating the ability to bridge Product and Marketing team needs and deliver marketable customer benefits.
  • Experience of marketing automation solutions and their benefits e.g. CMS platforms, Content production solutions and/or promo codes management solutions.
  • Understanding of the Product Development process.
  • Experience of Agile working and project management tools, preferably JIRA.
  • Familiarity with scoping customer propositions e.g.referral schemes, loyalty programs or gamification would be a plus.
  • Understanding the technical basics of e-commerce websites and apps.
  • Strong operator able to manage multiple projects and timelines across various functions.
  • Skilled in recognizing and anticipating customer needs and what needs to be done to deliver or surpass them.
  • A ‘citizen of the world’ who embraces an international cross-cultural environment.
#LI-AT1

We offer you

Besides a motivating salary, we offer quarterly bonuses dependent on the company’s overall results and your own performance.
The opportunity to join our Phantom Stock scheme (for positions from level 5 upwards).
We also enjoy benefits, such as flexible working hours, 30 paid vacation days, sick days, private medical insurance, Andjoy scheme, annual subscription for Biking (Smou). 
Flight vouchers to celebrate your kiwi anniversaries.
Occasional work from home and/or our Office located in the centric cozy neighborhood (Sant Antoni) in Cloudworks coworking space where you can enjoy Kiwi.com’s private office space, two common terraces with great views, discounts on lunch meal providers, common coworking activities (yoga, games, etc.), free refreshments and shower.
Hardware from Apple or Microsoft based on your preferences.
We offer unlimited contracts within a forward-thinking and ambitious company.
Relocation package (including visa support).
Dogs and parties are welcome in our offices.

Interested? Join us and hack the traditional ways of travel!

Kiwi.com is proud to be an equal opportunity workplace and employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Throughout the recruitment process and for some time after it’s finished, we’re going to process your Personal Data. You can find all the necessary information in our Privacy Policy available at: https://jobs.kiwi.com/recruitment-privacy-policy/.

Recruiter Kiwi.comHR RecruiterAlžběta Trčková

Linkedin profile

LocationBarcelona

TeamCommercial

Employment typeFull-time

Apply now

Curious about what you're getting into?

We all share the same passion, but each team has its own spirit. Find out if this one is the right fit for you.

Get to know the team

kiwi-com_21962
business-developement
kiwi-com_21927
kiwi-com_22221
kiwi-com_22315
kiwi-com_22250

Tech community events in 2021

To meet talented people, we organize and join tech events. We talk about what we do and how we do it, and we connect with others. Visit code.kiwi.com to see where you can find us.

first-collage
gth-smalll

Visit code.kiwi.com

Create
a job alert

Drop us a resume