SEM Campaign Manager

The mission of the Growth team is to build the Kiwi.com brand – wrapped around unique product benefits, increasing awareness, consideration and usage intent, to acquire new customers. Unique content, personalised messaging and added value activity will help us grow customer CRM and longer-term loyalty, creating affinity and Lifetime Value.
As our SEM Campaign Manager, will play a key role in building Kiwi.com’s B2C presence and becoming one of the leading travel brands in Europe. You will grow the SEM channel by measuring, scaling, optimizing and automating our campaigns to deliver higher marketing efficiency.
You will manage from day-to-day to quarterly SEM processes such as bidding optimization, keyword improvements, ad copy improvements, and A/B testings and ensure a great overall user experience that will translate into conversions.
You will work together with a world-class team of performance marketers, data analysts, tracking analysts and martech managers to build a high-performance Search Marketing Organization that will allow shaping the travel industry in the years to come.

    What will you do:

  • Build, maintain and improve our search engine marketing campaigns.
  • Optimize bid strategies ensuring that SEM ROI is aligned with company targets.
  • End-to-end ownership and execution of quarterly strategic initiatives for improvements of our overall SEM capabilities.
  • Manage and deliver a logical, continuous testing and optimization roadmap.
  • Closely collaborate with our Analytics, Product, Content & Creative and Flights Content team to identify and execute levers for profitable growth.
  • Contribute to our global SEM strategy by identifying opportunities to streamline and automate processes.
  • Potential full ownership of a region for search engine marketing channels and as well more upper funnel channels.
  • Requirements:

  • At least 3 years of experience of in-depth and hands-on experience managing SEM Accounts, more is a plus. 
  • First-hand experience with Google Ads and Google Ads Editor.
  • SEM Experience in Air Travel is a big plus.
  • Fluent in English, another language would be an advantage.
  • Preferably you have also worked with SA360 or some other SEA automation tool.
  • You are a collaborator by nature who values the benefits of teamwork and knows how to get the best from your peers and team members.
  • Data-driven mindset, good at identifying insights and data storytelling.
  • Strong communicator able to make their point in simple terms and define the steps and requirements to get there.
  • Executor able to translate the theory and planning into a workable plan which delivers the desired results.
  • Critical thinking mindset, with a continuous improvement and can-do attitude.
  • Organised and methodical with the ability to instill work procedures and processes across various functions and geographies.
  • Executor able to translate the theory and planning into a workable plan which delivers the desired results.
  • You are a ‘citizen of the world’ who embraces an international cross-cultural environment.
#LI-AT1

We offer you
 
•We give our employees a freedom to choose between the environment of work from home and our modern office located in Zuckermandel where you can enjoy sleeping spots, chillout zones, free refreshments, parking for car/bicycle/motorbike.
•We also enjoy benefits, such as meal vouchers, 25 days vacation, sick days, Multisport card, Employee Assistance Program.
•Flight vouchers to celebrate your kiwi anniversaries.
•Hardware from Apple or Microsoft based on your preferences.
•Relocation package (including visa transfer support).
•We offer unlimited contracts within a forward-thinking and ambitious company.
•Dogs, kids, and parties are welcome in our offices. 
 
 
Interested? Join us and hack the traditional ways of travel!
 
Kiwi.com is proud to be an equal opportunity workplace and employer. We review applications for employment without regard to their race, colour, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
 
Throughout the recruitment process and for some time after it’s finished, we’re going to process your Personal Data. You can find all the necessary information in our Privacy Policy available at: https://jobs.kiwi.com/recruitment-privacy-policy/.

agnieszka-horab-job-siteSenior Business RecruiterAgnieszka Horab

Linkedin profile

LocationBratislava

TeamCommercial

Employment typeFull-time

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